2. Award winning videos

1. LORDE "ROYALS"

    "Best Rock Video" VMAs 2014 

This video varies between only a few different settings, these being shots of Lorde herself singing to the camera or shots of male actors in a house. The shots do not seem to appear during any specific part of the song . At the beginning of the video the shots don't change in any particular rhythm as some change on the beat and others change in-between. The shots on the two males in the video, relate to the lyrics "and we'll never be royal" as the lifestyle that they appear to have seems very basic and normal. 

2. THE BLACK KEYS "TIGHTEN UP"

"Breakthrough Video" VMAs 2010

This video is award worthy as it is comical (typical for the indie rock genre), the comedic aspect of the video is made clear immediately through as young child lip sings the lyrics "I wanted love, I need love" whilst looking up at a little girl on a climbing frame. The lyrics relate to the video as the singer says "When I was young and moving fast, nothing slowed me down" and this is shown through the use of children throughout the entire video. 

1. History of music videos for my chosen genre

Bastille- Pompeii

Released; 2013

A major difference between this video and the earlier ones is that unlike the others which are filmed in more rural environments, we imediately learn from an establishing shot that this video is set in a city. However at the end of the video, the lead singer of the band has traveled from the city to a more rural area suggesting that this may be a recurring setting for indie pop videos. 

GROUPLOVE- Tongue Tied 

Released; 2011

In this video, props are used such as clothing, masks and make up to create the alternative vibe for the video that is exemplified in indie pop music. Editing effects are used throughout the entire video as the all the footage has been reversed, as well as this numerous other effects are used to create a cool vibe.

Noah and The Whale- 2 Bodies 1 Heart

Released; 2009

Interestingly, although being filmed later than the previous two videos this video seems of much  less quality due to the fact that it seems to have been filmed to give a hand-held effect, as if the band are filming the video themselves. Similarly to the Lenka video there is a comical element to the video which seems to be an idea present in other indie pop videos.

Lenka- The Show

Released; 2008

I chose this video to compare and it uses many techniques which I could imagine being used for my own music video. This video differs from the older video by The Fratellis and it has several settings, all of them being in very normal places (e.g. parks, buses, bedrooms) which seems to be common in videos for this genre of music. 

The Fratellis- Chelsea Dagger

Released; 2004

filmed ten years ago; this video differs from more recent videos in many ways. Firstly, through out the entire video there are only 3 different scenes; the stage, the burlesque changing room and the spotlit wall where the close ups are filmed.  

Mouthwash Brainstorm

In todays lesson, we began to make a plot for our music video, using the lyrics to help us with ideas, here's what we came up with;

Kate Nash- Mouthwash Lyrics

                                                  "Mouthwash"

This is my face
Covered in freckles
With the occasional spot
And some veins

This is my body
Covered in skin
And not all of it
You can see

And, this, is my mind
It goes over and over
The same old lines

And, this, is my brain
It's torturous analytical thoughts
Make me go insane

And I use mouthwash
Sometimes I floss
I got a family
And I drink cups of tea

I've got nostalgic pavements
I've got familiar faces
I've got a mixed-up memory
And I've got favourite places

And I'm singing "oh oh" on a Friday night
And I'm singing "oh oh" on a Friday night
And I'm singing "oh oh" on a Friday night
And I hope everything's gonna be alright
And I'm singing "oh oh" on a Friday night
And I hope everything's gonna be alright

This is my face
I've got a thousand opinions
And not the time to explain

And this is my body
And no matter how you try and disable it
Yes I'll still be here

And, this, is my mind
And although you try to infringe
You cannot confine

And, this, is my brain
And even if you try and hold me back
There's nothing that you can gain

'Cause I use mouthwash
Sometimes I floss
I've got a family
And I drink cups of tea

I've got nostalgic pavements
I've got familiar faces
I've got a mixed-up memory
And I've got favourite places

I'm singing "oh oh" on a Friday night
And I'm singing "oh oh" on a Friday night
And I'm singing "oh oh" on a Friday night
And I hope everything's gonna be alright
And I'm singing "oh oh" on a Friday night
And I hope everything's gonna be alright
Oh oh oh oh oh oh:

Music Video Song Choice

Kate Nash- Mouthwash

Grenre: Indie rock

Label: Fiction 

released 1st oct 2007, is 3rd single off album 'Made of Bricks'

We chose this song as we liked the idea that we wouldn't be limited in the things we could do, there is no particular story line to the song and this allows us to film the video in any way that we feel is suitable and will work well with the wacky vibe of the song. As well as this, there is potential animation possibilities which is exciting as it allows us to try new things. 

As we already had a lip singer in mind, this song was easy to choose because the song matched well with the image of our actress. 

Another factor that influenced us to choose this song is the fact that it is a British song which means it'll be easier to match the song to locations and the English weather won't look unnatural in the video. 

What My Preliminary Task Taught Me (Task 4)

Digital Technology /Post - production

Many problems were encountered through the use of the green screen. Firstly, natural lighting the room tends to change the shade of green on the screen and this effected our video later in the editing process; making the person standing in front of the green screen look either a lot paler and brighter or much darker. 

Another problem we encountered when using the green screen was filming to full length shots; this was made more difficult as the screen we used was relatively small as well as the room that we were filming in. We struggled to fit everyone from head to toe into the shot however we overcame this by filming it in two separate takes (one with just 'Snoop Dogg'  and another with the backing dancers) we then edited them over each other later to give the impression that the two dancers were standing behind Snoop Dogg.  

 Creativity

In our video we tried to match the outfits in the original video close enough so that our version of the video at least gave off a similar vibe; we used snapbacks, hoodies and t-shirs and fake beard drawn on with eyeliner to do this.

Research and Planning

Whilst filming and editing we often referred back to the original video to ensure we were watching shots as well as we possible could, as well as this we also used a story board that showed each shot and the time that it should appear; this made the editing process a lot easier. 

Preliminary Task! (Task 3)