On the 26th of November, we visited the BFI London, to take part in a media studies conference with OCR's chief examiner Pete Fraser. The conference was specified to A2 music videos, and how to get the best out of our production.
We learnt about the history of music promos since the 1930s to the present day. The 1940s saw the start of many modern day conventions which we still see in music videos today; this era was referred to as the era of the 'soundies.' This saw the start of Voyeurism, which is still very much an aspect seen in modern day videos. The 1970s saw the breakthrough n=music video 'Bohemian Rhapsody' by Queen, which cost only £3,000 to produce. In the 1980s, MTV was introduced, and its first video ever played was 'Video Killed the Radio Star'. The 80s also saw the point where female artists came into the limelight, following in the steps of Madonna. We also saw the start of big budget videos being made, the most influential being 'Thriller' by Michael Jackson, which cost several million pounds to produce, Michael Jackson also paved the way for black artists during this era. 200s saw the start of YouTube and the online age for music.
We were also refreshed on the ideas and concepts of Andrew Goodwin and they conventions that are assumed for different genres.
Lastly, we were given the opportunity to talk to a music video direction named Jake, who was previously taught by Pete Fraser in his A Level years. Jake was involved in the making of many music videos including 'Let me Entertain You' by Robbie Williams, 'It's Raining Men' by Geri Halliwell and 'Say You'll Be There' by The Spice Girls.
