We made the combination of our music video and ancillary texts effective by making them clearly representative of one another. The repetitive use of the sky throughout all three media products created iconography and made each individual product recognisable collectively to the audience.
The sky is relevant as it is representative of the idea of freedom and escapism, and is suggestive of living your life in the way you please. This makes each product, the music video, DigiPak and magazine advert relevant as they all portray the same message as the song of inner contentment.
we used a clear image of our artist's unique hair style to create synergy between all three media texts. This reinforces the conventions of our Indie Pop/Rock genre and makes the artist clearly recognisable to the audience when seeing any of the music video, DigiPak or magazine advert.
We kept the same theme on out DigiPak and magazine advert, linking them with clear association between the two products, creating synergy so that the audience can easily recognise our's artists product through the use of the same typography.
We used the name of our single as the title of the album to create synergy and enable the audience to become familiar with the album and artist.
We transferred the mood and atmosphere of the song successfully into the media products using cool colour tones and casual fonts, with an artistic and modern styled layout.
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