Record Label Logo

Our record label logo for our record company: Preshow records. Derived from the combination of our names Priya + Shona = Prisho, which turned into Preshow. We decided to keep our logo black and white as it will stand out on any colour put behind it.

Digipak Research

Contacting Fiction Records

Audience Expectations

Interview at least four members of your 'target audience' about what they expect or would like to have included in your music video. 

Typical Synopsis of 4 Indie Pop/Rock Videos

Lily Allen- The Fear 

Similarly to our initial ideas, Lily Allen's video begins in a rural environment, making in simplistic and similar to other Indie Pop/Rock videos. There are shots of the artists reflection singing in the mirror, this is another idea that we already had to include in our own music video. Although the video contains dancing which I would not consider a key convention for Indie Pop/Rock videos, the dancing comes across comedic and comedy is an aspect that is often featured in Indie Pop/Rock music videos.There are a lot of close ups of Lily Allen to showcase them as an artist, which is key to include in our music video as the song we are using is similar to a song that Lily Allen would release.

Frank Turner- Recovery 

At the start of the video we immediately see the artist with his guitar which is a key convention of Indie Pop/Rock Videos as viewers would usually expect artists to play the instruments heard in the song. Animation is used throughout the video which is an idea that we were hoping to include in our own video. As well as this, stop motion is also used throughout the duration of the video which is another technique we were hoping to include in making our video to 'Mouthwash'. The use of other band members is also interesting as Frank Turner is a solo artist however by having band members included in the video, the conventions are met of 'live' music being displayed in the video. A lot of postmodern elements are included in this video, including dividing the screen into three and switching the shots which could be to represent the 'mixmates' toys where you can mix and match the legs, bodies and heads of the characters.

Coldplay- Charlie Brown

The numerous establishing shots at the beginning of the video show to the viewer that video is set in a city, and at a closer look, the viewer can tell by the big red buses that the video is specifically set in London. The video sticks to the conventions of Indie Pop/Rock videos by featuring the band playing their instruments throughout the video. The lyrics in the video were often represented by the actions taking place in the video, for example when the lines 'I took a car downtown' are sang, the actor in the video is shown stealing a car and driving away.  Strobe lights are featured in the 'performance' part of the video which according to our audience research is a convention that they expect in Indie Pop/Rock videos. 

The All-American Rejects- Gives You Hell

This video contains the comedic element that is often featured in Indie Pop/Rock videos, similarly to The Black Keys 'Tighten Up' video.  The video conveys a story that relate to the lyrics throughout the duration of the video. The video like the majority of other videos in this genre, shows the band playing their instruments, so create the impression that the viewer can see what they are hearing being produced. 

Lenka- The Show- Nine Frame Analysis

 1- duration 17s (0-0.17)

This shot starts as a long shot, however by the end of the 17 second shot the camera as zoomed closer into the artist, 

2- duration 4s (0.17-0.21)

There are eight shots within this four seconds as this shot uses stop motion which is a technique which we hope to make use of in our music video as it often seen in music videos of this genre.

3- duration 3s (0.22-0.24)

In this shot we are shown a closer shot of the artist but not quite a close up. The artist is seen lip singing, a convention that is common in most videos to showcase the artist and create a relationship between the audience and the artist. 

 4- duration 2s (0.24-0.26)
At this point in the video special effects are used make the artist look like she is being dragged from left to right or up and down.

5- duration 2s (0.26-0.28) 

6- duration 2s (0.28-0.30) 

 7- duration 1s (0.30-0.31)

aspects of comedy- a common convention of the indie genre. Use of puppets similar to use of animation. This also makes the video more quirky and different. 

 8- duration 1s (0.31-0.32)

9- duration 1s (0.32-0.33)

Kate Nash- Mouthwash Storyboard

Finished Lyrics Brainstorm Sheet

5 Seconds of Summer- Nine frame analysis (class work)

6. Collage

This collage shows the use of instruments and simple settings such as road sides and fields as this is a common convention of indie rock/pop videos. There are also images showing instruments as this is another convention of this genre. I've also used animated pictures as animation is a feature that U would like to include in my music video.

5. Conventions

1. Music videos demonstrate certain genre characteristics 
The Black Keys video has visuals of the band 'performing' which is seen in many indie rock videos.

2. There is a relationship between lyrics and visuals. 


3. There is a relationship between music and visuals. 
This is shown in The Black Keys video as the band members are seen playing the instruments heard in the song, this is a common element in the indie rock/pop genre.

4.The demands of the record label will include the need for lots of close-ups of the artist. 
This is exemplified in the video 'Royals' by Lorde as a large proportion of the shots are of the artist herself.

5. The artist may develop motifs or iconography that recur across their work


6. There is frequent reference to the notion of 'looking' and particularly voyeuristic treatment of the female body 

7. There are often intertextual references- mostly to film, television and popular culture. 

2. Award winning videos

1. LORDE "ROYALS"

    "Best Rock Video" VMAs 2014 

This video varies between only a few different settings, these being shots of Lorde herself singing to the camera or shots of male actors in a house. The shots do not seem to appear during any specific part of the song . At the beginning of the video the shots don't change in any particular rhythm as some change on the beat and others change in-between. The shots on the two males in the video, relate to the lyrics "and we'll never be royal" as the lifestyle that they appear to have seems very basic and normal. 

2. THE BLACK KEYS "TIGHTEN UP"

"Breakthrough Video" VMAs 2010

This video is award worthy as it is comical (typical for the indie rock genre), the comedic aspect of the video is made clear immediately through as young child lip sings the lyrics "I wanted love, I need love" whilst looking up at a little girl on a climbing frame. The lyrics relate to the video as the singer says "When I was young and moving fast, nothing slowed me down" and this is shown through the use of children throughout the entire video. 

1. History of music videos for my chosen genre

Bastille- Pompeii

Released; 2013

A major difference between this video and the earlier ones is that unlike the others which are filmed in more rural environments, we imediately learn from an establishing shot that this video is set in a city. However at the end of the video, the lead singer of the band has traveled from the city to a more rural area suggesting that this may be a recurring setting for indie pop videos. 

GROUPLOVE- Tongue Tied 

Released; 2011

In this video, props are used such as clothing, masks and make up to create the alternative vibe for the video that is exemplified in indie pop music. Editing effects are used throughout the entire video as the all the footage has been reversed, as well as this numerous other effects are used to create a cool vibe.

Noah and The Whale- 2 Bodies 1 Heart

Released; 2009

Interestingly, although being filmed later than the previous two videos this video seems of much  less quality due to the fact that it seems to have been filmed to give a hand-held effect, as if the band are filming the video themselves. Similarly to the Lenka video there is a comical element to the video which seems to be an idea present in other indie pop videos.

Lenka- The Show

Released; 2008

I chose this video to compare and it uses many techniques which I could imagine being used for my own music video. This video differs from the older video by The Fratellis and it has several settings, all of them being in very normal places (e.g. parks, buses, bedrooms) which seems to be common in videos for this genre of music. 

The Fratellis- Chelsea Dagger

Released; 2004

filmed ten years ago; this video differs from more recent videos in many ways. Firstly, through out the entire video there are only 3 different scenes; the stage, the burlesque changing room and the spotlit wall where the close ups are filmed.  

Mouthwash Brainstorm

In todays lesson, we began to make a plot for our music video, using the lyrics to help us with ideas, here's what we came up with;

Kate Nash- Mouthwash Lyrics

                                                  "Mouthwash"

This is my face
Covered in freckles
With the occasional spot
And some veins

This is my body
Covered in skin
And not all of it
You can see

And, this, is my mind
It goes over and over
The same old lines

And, this, is my brain
It's torturous analytical thoughts
Make me go insane

And I use mouthwash
Sometimes I floss
I got a family
And I drink cups of tea

I've got nostalgic pavements
I've got familiar faces
I've got a mixed-up memory
And I've got favourite places

And I'm singing "oh oh" on a Friday night
And I'm singing "oh oh" on a Friday night
And I'm singing "oh oh" on a Friday night
And I hope everything's gonna be alright
And I'm singing "oh oh" on a Friday night
And I hope everything's gonna be alright

This is my face
I've got a thousand opinions
And not the time to explain

And this is my body
And no matter how you try and disable it
Yes I'll still be here

And, this, is my mind
And although you try to infringe
You cannot confine

And, this, is my brain
And even if you try and hold me back
There's nothing that you can gain

'Cause I use mouthwash
Sometimes I floss
I've got a family
And I drink cups of tea

I've got nostalgic pavements
I've got familiar faces
I've got a mixed-up memory
And I've got favourite places

I'm singing "oh oh" on a Friday night
And I'm singing "oh oh" on a Friday night
And I'm singing "oh oh" on a Friday night
And I hope everything's gonna be alright
And I'm singing "oh oh" on a Friday night
And I hope everything's gonna be alright
Oh oh oh oh oh oh:

Music Video Song Choice

Kate Nash- Mouthwash

Grenre: Indie rock

Label: Fiction 

released 1st oct 2007, is 3rd single off album 'Made of Bricks'

We chose this song as we liked the idea that we wouldn't be limited in the things we could do, there is no particular story line to the song and this allows us to film the video in any way that we feel is suitable and will work well with the wacky vibe of the song. As well as this, there is potential animation possibilities which is exciting as it allows us to try new things. 

As we already had a lip singer in mind, this song was easy to choose because the song matched well with the image of our actress. 

Another factor that influenced us to choose this song is the fact that it is a British song which means it'll be easier to match the song to locations and the English weather won't look unnatural in the video.