Wednesday 10 September 2014

2. Award winning videos

1. LORDE "ROYALS"
    "Best Rock Video" VMAs 2014 

This video varies between only a few different settings, these being shots of Lorde herself singing to the camera or shots of male actors in a house. The shots do not seem to appear during any specific part of the song . At the beginning of the video the shots don't change in any particular rhythm as some change on the beat and others change in-between. The shots on the two males in the video, relate to the lyrics "and we'll never be royal" as the lifestyle that they appear to have seems very basic and normal. 

2. THE BLACK KEYS "TIGHTEN UP"
"Breakthrough Video" VMAs 2010

This video is award worthy as it is comical (typical for the indie rock genre), the comedic aspect of the video is made clear immediately through as young child lip sings the lyrics "I wanted love, I need love" whilst looking up at a little girl on a climbing frame. The lyrics relate to the video as the singer says "When I was young and moving fast, nothing slowed me down" and this is shown through the use of children throughout the entire video. 


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