Typical Synopsis of 4 Indie Pop/Rock Videos

Lily Allen- The Fear 

Similarly to our initial ideas, Lily Allen's video begins in a rural environment, making in simplistic and similar to other Indie Pop/Rock videos. There are shots of the artists reflection singing in the mirror, this is another idea that we already had to include in our own music video. Although the video contains dancing which I would not consider a key convention for Indie Pop/Rock videos, the dancing comes across comedic and comedy is an aspect that is often featured in Indie Pop/Rock music videos.There are a lot of close ups of Lily Allen to showcase them as an artist, which is key to include in our music video as the song we are using is similar to a song that Lily Allen would release.

Frank Turner- Recovery 

At the start of the video we immediately see the artist with his guitar which is a key convention of Indie Pop/Rock Videos as viewers would usually expect artists to play the instruments heard in the song. Animation is used throughout the video which is an idea that we were hoping to include in our own video. As well as this, stop motion is also used throughout the duration of the video which is another technique we were hoping to include in making our video to 'Mouthwash'. The use of other band members is also interesting as Frank Turner is a solo artist however by having band members included in the video, the conventions are met of 'live' music being displayed in the video. A lot of postmodern elements are included in this video, including dividing the screen into three and switching the shots which could be to represent the 'mixmates' toys where you can mix and match the legs, bodies and heads of the characters.

Coldplay- Charlie Brown

The numerous establishing shots at the beginning of the video show to the viewer that video is set in a city, and at a closer look, the viewer can tell by the big red buses that the video is specifically set in London. The video sticks to the conventions of Indie Pop/Rock videos by featuring the band playing their instruments throughout the video. The lyrics in the video were often represented by the actions taking place in the video, for example when the lines 'I took a car downtown' are sang, the actor in the video is shown stealing a car and driving away.  Strobe lights are featured in the 'performance' part of the video which according to our audience research is a convention that they expect in Indie Pop/Rock videos. 

The All-American Rejects- Gives You Hell

This video contains the comedic element that is often featured in Indie Pop/Rock videos, similarly to The Black Keys 'Tighten Up' video.  The video conveys a story that relate to the lyrics throughout the duration of the video. The video like the majority of other videos in this genre, shows the band playing their instruments, so create the impression that the viewer can see what they are hearing being produced.