Thursday, 11 September 2014

5. Conventions

1. Music videos demonstrate certain genre characteristics 
The Black Keys video has visuals of the band 'performing' which is seen in many indie rock videos.

2. There is a relationship between lyrics and visuals. 


3. There is a relationship between music and visuals. 
This is shown in The Black Keys video as the band members are seen playing the instruments heard in the song, this is a common element in the indie rock/pop genre.

4.The demands of the record label will include the need for lots of close-ups of the artist. 
This is exemplified in the video 'Royals' by Lorde as a large proportion of the shots are of the artist herself.

5. The artist may develop motifs or iconography that recur across their work


6. There is frequent reference to the notion of 'looking' and particularly voyeuristic treatment of the female body 

7. There are often intertextual references- mostly to film, television and popular culture. 

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